Project Objectives
1. Create a Distinctive Brand Identity: Develop a brand that stands out in the crowded beverage market while communicating the purity and freshness of the product.
2. Appeal to Health and Wellness-Conscious Consumers: Emphasize the drink’s healthy, clean, and natural attributes.
3. Balance Sophistication with Approachability: Position the brand as premium yet accessible, appealing to both casual drinkers and those seeking a refined alternative to soda or sugary drinks.
4. Environmental Consciousness: Highlight eco-friendliness in both branding and packaging design, as sustainability is increasingly important to consumers.
Target Audience
Demographics:
• Age: 18-45 years old
• Gender: All genders
• Location: Primarily urban and suburban areas
• Income Level: Middle to upper-middle income
• Occupation: Young professionals, fitness enthusiasts, trend-conscious consumers, and wellness advocates
Psychographics:
• Lifestyle: Health-focused, eco-conscious, trend-savvy
• Interests: Wellness, fitness, clean living, sustainability, and artisanal products
• Values: Health, balance, natural living, and environmental responsibility
Brand Attributes
1. Pure: Reflecting the clean, natural essence of the product—free from sugars and artificial additives.
2. Refreshing: A crisp and revitalizing beverage for hydration and enjoyment.
3. Elegant: A premium look and feel that exudes sophistication.
4. Modern: Sleek, minimalist design that aligns with contemporary trends.
5. Eco-Friendly: Committed to sustainability through environmentally friendly packaging and responsible sourcing.
Brand Personality
• Fresh: Uplifting and invigorating, providing a sense of refreshment.
• Minimalist: Simple and uncluttered design that focuses on clarity and purity.
• Elegant: A refined, sophisticated brand that appeals to discerning tastes.
• Sustainable: Conscious of environmental impact, promoting recycling and eco-friendly practices.
• Welcoming: Accessible and inclusive, with a clean, approachable aesthetic.
