
Summary
Social Media Presence for a Chinese Organic Farm
I established the social media presence for an organic farm in China by designing compelling brochures, advertisements, and posters. My efforts helped communicate their brand’s organic and sustainable values to a wider audience, enhancing their visibility in the market.
Instagram Story Design for a Portland-Based Agency
Collaborating with a social media agency in Portland, I created engaging Instagram story layouts and illustrated visuals that captured the brand’s narrative in a creative and impactful way. This project required a deep understanding of social media trends and user engagement strategies.
Scientific and Technical Material Creation
I have also worked on creating and revising scientific diagrams and materials. Using tools like Figma, I developed precise and visually appealing diagrams, flowcharts, and workflows, ensuring they were both accurate and easy to understand.
Rebranding and Web Development for a Culinary Shop in Singapore
I played a key role in rebranding a Singapore-based culinary shop and revamping their website using Squarespace. This project involved refreshing the brand identity and improving the website’s functionality and aesthetics.
Sales Funnel Visualization
I designed and visualized sales funnels and workflows, collaborating with teams to map out customer journeys and optimize processes.
Leadership as a Brand Manager in the UK
As a Brand Manager for a UK-based organization, I led a sub-service rebranding initiative and spearheaded a website redesign project to modernize the company’s digital presence. Collaborating closely with the marketing and development teams, I managed a small team of designers, which was my first leadership role. This experience honed my skills in cross-functional collaboration and project management.
Creative Direction in a Canadian Marketing Agency
I later served as a Creative Director for a marketing agency in Canada, where I oversaw the development of creative campaigns, mentored design teams, and aligned creative outputs with overarching business goals. This role deepened my understanding of leadership and strategic brand management.